Are consumers aware of their rights? Modi govt seeks answers on efficacy of its schemes

Is there a behavioural change in consumers following the Jaago Grahak advertisements?

Are consumers aware of their rights? Are officials conveying the government's message effectively to the remotest village? The Narendra Modi government is seeking answers to these in a bid to ramp up the efficacy of its ongoing schemes and projects.

The department of research communication in the Indian Institute of Mass Communication has its hands full as it studies the impact of government schemes across ministries and drafting suggestions based on its findings to help plug loopholes.

While the 'Jaago Grahak' campaign by the ministry of consumer affairs has been in circulation for close to a decade, the research findings point to a lack of awareness among consumers on the grievance redressal procedure.

The institute's research team after monitoring and evaluating the department of drinking water and sanitation's communication programme, made key suggestions like engaging community elders and local leaders from the panchayat to drive home their message better.

"For the first time the IIMC is being treated like the communication think tank of the country and the government is making attempt to analyse the impact of its communication campaigns on the ground. The scientific analysis helps in understanding how to make a campaign more effective," Director General, IIMC, KG Suresh, told Mail Today.