(MENAFN Editorial) DUBLIN, December 1, 2017 /PRNewswire/ --
The report has been added to Research and Markets' offering
The report focuses on US chewy candy market introduction, US chewy candy market size (by revenue), market segments (by type of candies, by distribution channels and by flavors), value chain process for chewy candy industry, trends and developments in the market, key issues and challenges in the market, industry norms and regulations for chewy candy, trade scenarios in US, consumer profile for US chewy candy market, product portfolio of major players in the US chewy candy market, future outlook of the US chewy candy market and covering competitive landscape of major companies including Wrigley, Mondelez International, Ferrara Candy Company, The Hershey Company and Perfetti Van Melle. The report concludes with market projection for future and analyst recommendations highlighting the major opportunities and cautions.The chewy candy market in the US is fragmented with wide presence of over 30 manufacturers in the domestic industry. The most prominent among all the companies is Wrigley which is the market leader. Wrigley has three major chewy candy brands including Starbust, Skittles and Life Saver Gummies. Skittles dominated the US chewy candy market in terms of both convenience store sales value and volume during 2016. In terms of revenue, Starburst followed Skittles in the US chewy candy market during 2016. This product has a variety of fruit flavors and a chewy texture with a juicy centre.
During 2016, The Hershey Company followed Mondelez International in terms of revenue from chewy candy in the US. The company sells chewy candy in various flavors under various brands including Jolly Rancher, Twizzlers and Reese. Private Label followed Starburst in terms of convenience store sales value and sales volume during 2016. Air Heads followed Skittles and ranked second in terms of convenience store sales volume in the US chewy candy market during 2016. Chewy candy is the largest non-chocolate industry segment and with continuous product innovation and introduction of new flavors in the market, the US chewy candy market will grow at a positive growth rate in the forecasted period 2016-2021. It has been anticipated that the market will grow positively on the back of strong economic conditions in the country coupled with growth in personal disposable income of the citizens which will enable them to spend more on sweet treats.
Trends and Developments in US Chewy Candy Market
Research and Markets
Laura Wood, Senior Manager
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