Some of the biggest names in showbusiness descended on The Pavilion in the grounds of the iconic Tower of London for the coveted awards night.

Hosted by Britain’s Got Talent judge and actress Amanda Holden, 700 guests gathered for the biggest event of the beauty calendar. 

Amanda Holden stunned in a floor length black gown which she paired with a pair of elegant drop detail earrings. 

With her blonde locks swept back and dramatic black eye make up, Holden dazzled as she arrived to present the awards. 

Great British Bake Off winner Candice Brown and Strictly Come Dancing star Karen Clifton were among the celebs to grace the red carpet.

Daily Express and OK! magazine owner Richard Desmond and his wife Joy topped the list of guests attending the glamorous awards ceremony. 

X Factor star Holly Tandy sang live, tweeting before the event: “So excited to perform at the @OK_ Magazine Beauty awards this evening.” 

30 awards were given out including Best New Premium Skincare Product and Beauty Innovation of the Year.

Singer Peter Andre and his wife Emily and Coronation Street’s Helen Flanagan joined Strictly Come Dancing stars Janette Manrara, Karen Clifton and Oti Mabuse who ditched the ballroom for the red carpet.

Bake Off star Candice, 32, dazzled in a floor-length floral gown with her fiance Liam Macaulay. The pair even shared a quick kiss for the cameras. 

Presenter Melanie Sykes also attended the glitzy event - now in its 16th year - alongside TOWIE stars including Lauren Goodger, James Argent and Joey Essex. 

Lisa Snowdon and Sarah Harding, joined stars from reality TV show Love Island and watched on as the biggest beauty brands competed for the coveted awards. 

Guests enjoyed Gancia Leggero prosecco as they arrived and dignitaries in the VIP area were treated to Zubrowka Bison Grass Vodka. 

The event built on the success story of last year when OK! supported the awards ceremony for the first time at the Banqueting House in Whitehall.

A massive 300 leading brands battled it out across 30 categories including the most coveted prize of all, the sought after Product Of The Year.

The event opened with a speech from OK! Magazine editor in chief, Kirsty Tyler. 

With so many high profile influencers together in one place it was no surprise that the hashtag for the evening, #TheBeautyAwards2017, appeared all over social media.

X Factor finalist Holly Tandy displayed the star quality that caught Simon Cowell’s eye and kept the audience entertained with a well received performance.

Following the awards, the celebrities continued to party the night away.