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PTI reported that Indian automobile giant Mahindra & Mahindra is eyeing the American car market with its South Korean subsidiary exploring possibilities in the sports utility vehicle (SUV) segment. The company this week opened a new USD 230 million plant in Detroit, the world's car capital, which got its first automotive production facility in 25 years.

The entry into the US car market is likely to be through the South Korean SsangYong Motor Company, which is a subsidiary of Mahindra & Mahindra, indicated its group chairman Anand Mahindra. He, however, told reporters in Detroit that no date of entering the American car market has been determined yet.

He told "In automotive, as you know, we own Ssangyong motors and the advantage of possibly exploring an American entry through them is that the American consumer by now has developed great respect for the Korean automotive brand thanks to Hyundai and Kia. So, they have done all the hard work, now when a third Korean brand comes in here, there will be not be resistance and skepticism. It will simply be tested out as yet another Korean product. So, there is a strong logic for Ssangyong to look in. So that could be another point of entry for the on road piece.”

The board of SsangYong, which was acquired by Mahindra in 2011, is deliberating the issue and would announce when a decision is made.

Source : PTI