IPG in partnership with FCB Cogito has launched a new report on 'How digital is changing consumer behaviour'. Storyboard caught up with Terry Peigh, Managing director of Interpublic Group on the sidelines of the launch and spoke to him about the consumer's trust issues with brands.
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IPG in partnership with FCB Cogito has launched a new report on 'How digital is changing consumer behaviour'. Storyboard caught up with Terry Peigh, Managing director of Interpublic Group on the sidelines of the launch and spoke to him about the consumer's trust issues with brands, how important it is for brands to be honest and transparent with their consumers, and the challenges brands are facing in identifying and engaging with influencers.
Also, take a look at two new campaigns, one for Motilal Oswal and the other for Saregama Carvaan in the 'Noticeboard' segment.
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