NEW YORK: Anthem, a global creative agency that actively connects brands with consumers by amplifying desirability from brand design to brand campaign to drive brand performance, has been honored with two awards of excellence in the 47th Creativity International Packaging Awards.
Winners of the Creativity International Awards were selected based on their ability to use design to advance the brand promise and influence an emotional connection with the consumer.
"Companies who truly understand that packaging design is a strategic tool to connect with brands & consumers and impact velocity on shelf—in both the physical and e-commerce channel—will generate interest, trust and loyalty," said Janice Jaworski, vice president brand development, Americas. "This industry recognition acknowledges Anthem's strength in using design as the connector that engages the consumer, increases demand and enhances the brand experience."
In the Health and Beauty Packaging category, Anthem was awarded Bronze for its package design:
Soapbox Redesign
Brand Owner: Soapbox Soaps
In the Food and Beverage Packaging category, Anthem was awarded Bronze for its package design:
Shredded Wheat Redesign
Brand Owner: Post Cereals
Jaworski concluded: "Brand storytelling through design creates brand desirability, influences consumer decision making and increases opportunities for growth, which ultimately drives brand performance."
