PVR partners with Bookmyshow for VKAAO

Capital Market 

To bring curated and on-demand content to any cinema

announced that Bookmyshow, India's largest online entertainment ticketing brand, has joined hands with Pictures, a Wholly Owned Subsidsiary Company of for VKAAO - a web-platform that enables individuals to choose the films that play in their local cinemas.

As part of the association of Bookmyshow and Pictures, India's leading entertainment brands have come together to bring curated content by empowering the fans and movie goers to choose films, screening time, and theatre locations at any Cinema across the country.

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First Published: Tue, November 14 2017. 15:04 IST