Amazon says it has acquired the global television rights to The Lord of the Rings based on the fantasy novels by J.R.R. Tolkien, with a multi-season commitment.

Set in Middle Earth, this TV series will explore new story lines preceding Tolkien's The Fellowship of the Ring. The deal includes a potential additional spin-off series, Amazon said Monday.

The Lord of the Rings canon was named Amazon customers' favourite book of the millennium in 1999. The three films directed by Peter Jackson earned a combined gross of nearly $6 billion US worldwide.

No launch date or cast members for the new series was announced by Amazon.