New, online companies in India — be it aggregators in the taxi industry or leading brands in furniture and home services — may be seen as riding a wave of disruption in traditionally fragmented markets, but bringing vast urorganised segments into the organised fold remains a tall ask. This demands creating a value proposition with products that cut across geographies and consumer preferences. Sample this: The taxi market in India is estimated at about $15 billion, and the online segment is worth nearly $2 billion, according to RedSeer Consulting. The offline market is ...
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First Published: Sun, November 12 2017. 23:47 IST
