In one of the ads, Air India promised "Unbeatable Service" with the letters 'beat' highlighted in blue - the theme colour of IndiGo, reported news agency PTI. The second ad depicts Air India's mascot 'Maharaja' in his trademark style with a tag line - "We raise our hands only to say Namaste." Although deleted, the airline hasn't distanced itself from the two ads.
Screengrab of the Air India ad which was tweeted from their verified account
Wow now #AirIndia started trolling keeping in view tough compitition which they r getting from #indigoairlinespic.twitter.com/ogj99HOyjF
— abhishekkatiyar (@abhishekkatiyar) November 8, 2017
Also seen on Twitter was a parody ad for Jet Airways that said - "we beat our competition, not you". The private airline on Wednesday clarified that they had nothing to do with the ad and it wasn't created by them. Yet, it continued to be shared on Twitter.
Meanwhile, on Twitter many called for a boycott of IndiGo for the assault video.
A no fly ban is a must on this airline till these guys are arrested with an attempt to murder #BoycottIndigohttps://t.co/3i8lxo03iL
— Aaditya Thackeray (@AUThackeray) November 7, 2017
After seeing the brutal assault on a passenger, almost throttling him to death, should Indigo not be boycotted - at least for a month?
— Dr. S.Y. Quraishi (@DrSYQuraishi) November 7, 2017
Cancelled my #indigo flight to jet. Better food and less chances of getting beaten up. #disgrace
— Meenu Arora (@MeenuKumarr) November 8, 2017
Civil Aviation Minister Ashok Gajapathi Raju has sought an independent inquiry into the incident from the Directorate General of Civil Aviation.
IndiGo has also written to the ministry apologising for the incident and admitting that it was at fault. But the employee seen in the viral video was not sacked by the company. Defending him, the company said "he was doing his work" and trying to ensure the safety of the passenger.
(With PTI inputs)
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