No off days! Promotional event keeps Virat Kohli busy in New Delhi

Virat Kohli on Thursday unveiled his own brand One8 – a collection of athleisure wear reflective of Virat’s personal belief. The launch of his brand is backed by the movement Come Out and Play, which aims to bring about a groundswell invoking Indians to adopt an active lifestyle, where playing is an integral part. Where playing is not adopted only to win or compete but for the sheer joy and benefits of it. One8 has been created in collaboration with PUMA, which is providing design, product, retail and communication channels for the brand.

Virat Kohli’s mission to motivate Indians to achieve better physical health by urging them to incorporate play into their daily lives is one he has passionately believed in. One8’s message - Come Out And Play - is a multifaceted movement targeted at every Indian across the country. The movement aims to highlight the simple joys of playing and how it can be seamlessly integrated into everyday life whether at work or at home. (Source: APH Images)

The name of the collection, One8, is derived from Virat’s jersey number, 18 – a number that is special to him and which he holds in high regard. (Source: APH Images)

The One8 logo is unique, quirky and stylish reflective of Virat’s persona. Each piece of the One8 collection demonstrates his bold and dynamic personality while staying true to his passion of pursuing an active lifestyle. (Source: APH Images)

Virat Kohli during the event said, “Sport holds a very important place in my life. It has helped me become who I am today. The fact that we generally view sports as a hindrance to success or as a distraction as we grow older, needs to change. I urge everyone to make time to pursue a more physically active lifestyle by making time to play. It’s fun, relieves stress and helps us stay healthy.” (Source: APH Images)

Virat Kohli also took part in the sports activities during the event. (Source: APH Images)

Virat Kohli is seen shoing some football skills during the event in New Delhi. (Source: APH Images)

Virat Kohli will be back on the cricket field when his side faces Sri Lanka in first Test match next week. (Source: APH Images)