Air India guaranteed its customers un'beat'able service after the IndiGo fiasco
A day after a video surfaced which showed IndiGo staff allegedly beating a passenger state-owned carrier Air India joined the people on Twitter, to troll the private air carrier.
Air India’s official Twitter handle posted two tweets which took on its rival. Each tweet was accompanied by an illustration, trolling IndiGo.
In one of the image, the mascot of the airline, Maharaja, is folding its hand with a caption, "We raise our hands only to say Namaste."
The second image had the logo of Air India with a caption reading “Unbeatable Service”, a play on the word beat. Both the tweets have since been deleted.
An advertisement industry tracking portal Mad Over Marketing (MOM) dragged Jet Airways into the controversy when it created an illustration with Jet Airways logo captioned "We beat our competition, not you".
Jet Airways later released a statement calling the creative distasteful. It said: Jet Airways did not commission the creative being shared on social media platforms, in context of a recent event concerning another domestic airline.
The video that caused all the controversy:#WATCH: IndiGo staff manhandle a passenger at Delhi's Indira Gandhi International Airport (Note: Strong language) pic.twitter.com/v2ola0YzqC
— ANI (@ANI) November 7, 2017
The video showing IndiGo staff allegedly beating a passenger named Rajeev Katiyal. The company reportedly sacked the employee who shot this video. Source: ANI
“The creative does not reflect our philosophy and ethos and is in fact, in bad taste,” the statement added.
Jet Airways Statement:
Jet Airways did not commission the creative being shared on social media platforms, in context of a recent event concerning another domestic airline.
The creative does not reflect our philosophy and ethos and is in fact, in bad taste.
— Jet Airways (@jetairways) November 8, 2017
Other people also came ahead to troll and criticise IndiGo.
Tagline of our diff airlines :Indigo - We beat our customers
Jet Airways - We beat our competition not our customers
Air India - We don't beat our customers. We get beaten by our MPs
Go Air - We don't have customers.Air Vistara - We don't have planes.
— Atul Khatri (@one_by_two) November 8, 2017
Do nothing for 3 weeks, sack whistle-blower, & put perfunctory apology when exposed.
Indigo is not a low-cost airline.Just a cheap airline.
— Ramesh Srivats (@rameshsrivats) November 7, 2017
Hey @IndiGo6E ,update your header. pic.twitter.com/dIJSP87Q3E— 007 (@James_Beyond) November 8, 2017
Indigo staff waiting for passengers ! #indigo pic.twitter.com/COSe60I05w
— Tactics बिल्ला !! (@kalia_987) November 8, 2017
Air hostess training in Indigo #IndigoMeMe pic.twitter.com/jcUDIYjSPR— ரோபல்மேக்ஸ்.... (@roflmaxx) November 8, 2017
Indigo has a clear and efficient division of labour.
Their air crew takes passenger up in the air.Their ground staff takes passengers down to the ground.
— Ramesh Srivats (@rameshsrivats) November 8, 2017
From now on those who traveling by @IndiGo6E , please wear your safety kit (Helmet, knee pad, safe guard, gloves, etc) as they are now proven how they treat their passengers. They aren’t just employees , they are action heroes.And hence their name is #Adingo airlines #thokoindigo— Sanjay Manoharan (@SanjayManoharan) November 8, 2017Last week, Olympic Silver medal winner shuttler, PV Sindhu had claimed that an IndiGo crew member misbehaved with her on a flight.
