One year of demonetisation: Consumer goods put through the wringer

The timing of the note ban was a rude shock for the market

Arnab Dutta  |  New Delhi 

Rarely has the consumer market in India witnessed the duress it had to undergo a year ago. With close to 86 per cent of currency notes in circulation turning defunct overnight, activities came to a halt abruptly — a nightmare for an economy that draws strength from consumption-led growth.  Since then much water has flown under the bridge, but the introduction of a new indirect tax structure continues to jeopardise market dynamics and disrupt business. A green shoot is, however, visible as consumer demand, of late, has improved. It took nearly four months for the ...

First Published: Tue, November 07 2017. 00:52 IST