Why are people buying health insurance online?

Most customers like that application process is easy and policies are issued instantly.

Why are people buying health insurance online?


What is making online purchase attractive?


What are the barriers to buying health insurance online?
*44% prefer one-on-one interaction with agent

*35% unsure about safety of transactions

*33% concerned about security of personal details

*32% find the process difficult

*29% cannot remember secure pin codes

*27% do not have easy access to internet

Source: Max Bupa Health Insurance. The survey covered 2,000 respondents.