ixigo, a travel marketplace, has launched a first of its kind virtual travel currency which is free of any gimmicky offers and restrictions posed by loyalty programmes that other travel apps offer.
Billed as India's first no-gimmicks, no-limits virtual travel currency, ixigo Money is an industry-first travel currency that works across multiple online travel agencies (OTAs) and airlines partnered with ixigo.
Some of the OTAs that ixigo has partnered with include Cleartrip, Yatra, easemytrip and Sasti tickets.
Announcing the launch, ixigo CEO & Co-Founder, Aloke Bajpai, said: “Research reveals that travellers in India are tired of gimmicky travel loyalty programmes, cashback offers, and wallets that come with limitations and restrictions on their earnings and usage. Most existing programmes have minimum booking values to earn anything at all, you get your cashback or earnings many days after your booking and your earned value is most likely to expire within 90 days.
Also, you can never use all of your earnings at once, as they only allow usage of a small percentage on every transaction. All that changes today, with the launch of ixigo money."