Over two-thirds of web pages designed by web developers for small businesses in India are more likely to be tailored and targeted for mobile, states a study by the internet domain registrar and web hosting company GoDaddy.

Supported by the explosive growth of the mobile marketplace, over 50 percent of the work done by survey respondents is driven through mobile platforms. The pervasiveness of smart devices and increasing affordability, has further encouraged millions of small businesses to leverage mobile to enhance their business, highlights the study.

Around 50 percent of developers in emerging markets like India, tend to have more new businesses when compared to developers in other regions. The emergence is also driven by the growing internet adoption by small businesses in the country. This is fueled by the face-to-face and email communications, both are leading modes of communication for web developers to reach small businesses in India.

“Web developers are a driving force in helping SMBs increasingly do business online and helping to shape the growth of the digital economy. Web developers in India regularly guide and engage with small businesses to help them get online, given the Do-It-For-Me nature of the customers. At GoDaddy, our mission is to work closely with web developers and designers, and our reseller partners, by enabling them with online tools to deliver a distinctive online presence for their client,” said Nikhil Arora, Managing Director & Vice-President, GoDaddy India.

The GoDaddy Web Developer Survey conducted in India, the United States, Germany, United Kingdom, Brazil and Mexico by the research firm Evans Data, highlighted that developers in India are more likely to identify technical skills as important for business, further highlighting the Do-It-For-Me nature of India market.

The research also shows key differences between more mature and nascent markets, such as the United States and India. For example, in the United States, developers and designers are more likely to work for a small firm and concentrate their work on fewer clients who provide larger retainers. However, in India, web developers primarily work in formal office environments.

As the industry continues to mature, the survey finds a strong desire for continued learning and support for certification programs. Overall, 83 percent of developers and designers support a certification program that focuses on improving the skills and expertise of web professionals.