Traditional khichdi to be promoted as Brand India Food at global event on 4 November

New Delhi: Over 800-kilogramme khichdi, a traditional Indian dish relished by both rich and poor, will be prepared live on 4 November at the World Food India event here in a bid to create world record and popularise it as Brand India Food globally.

Khichdi — prepared using rice, pulses, coarse cereal and spices — has been selected as Brand India Food because it symbolises the country's unity in diversity.

Representational image. News 18.

Representational image. News 18.

A giant 'kadhai' (frying pan) of the capacity of 1,00 litres and 7 feet in diameter will be used for slow steam cooking of more than 800 kilogrammes khichdi.

The khichdi will be prepared by renowned chef Sanjeev Kapoor, who has been roped as brand ambassador of the Grea India Food Street for the three-day event starting 3 November being organised by Food Processing Ministry along with CII.

"Khichdi is the wonder staple food of India and is considered the healthiest prepared food in India and it is being eaten across length and breadth of India by rich an poor," Food Processing Minister Harsimrat Kaur Badal told reporters at the curtain raiser event.

Khichdi symbolises India's great culture of unity in diversity at its best. Therefore, Khichdi has been selected the Brand India Food, she added.

The cooked khichdi will be distributed to about 60,000 orphan children as well as guests present at the event. The khichdi will also be distributed to the Heads of Foreign Missions in India along wit a recipe.

Brand India Khichdi's ingredients and recipe will b popularised by Indian Foreign Missions throughout the world The government will ensure that Khichdi is available i restaurants and kitchens around the world, an officia statement said.


Published Date: Nov 01, 2017 08:34 pm | Updated Date: Nov 01, 2017 08:34 pm