Tata Starbucks Aims To Increase Diversity; To Hire 40% Women In India By 2022
The company made this announcement on Wednesday (25 October) while celebrating the opening of its 100th store located in Mumbai and its five-year anniversary in India
Tata Starbucks Pvt Ltd expects to double the number of partners (employees) it employs to 3,000 over the next five years, and aims to boost the proportion of women in its workforce to 40 percent by 2022, up from 25 percent today.
“Our success is defined by our incredible partners who take pride in serving our customers with care and passion,” said Sumi Ghosh, chief executive officer, Tata Starbucks.
“Our aspiration, as we continue to grow, is to be the employer of choice in the market through the investments we make for our partners and by creating brighter opportunities for people across the country.”
The company made this announcement on Wednesday (25 October) while celebrating the opening of its 100th store located in Mumbai and its five-year anniversary in India.
The store is the first Starbucks in India to serve Starbucks Nitro Cold Brew, a small-batch Cold Brew coffee steeped overnight and then infused with nitrogen for a naturally sweet flavor and velvety smooth mouthfeel.
To commemorate the opening of its 100th store, Tata Starbucks is introducing India’s first You Are Here – Mumbai – ceramic mugs.
In celebration of the 100th store opening and five-year market anniversary, Tata Starbucks is also introducing the Golden Sparkle Frappuccino Blended Beverage at all stores in India from 25 October to 6 November.
“Starbucks and Tata have hit a century partnership in India with the opening of a hundred stores. As we continue on our journey with Tata, a company that shares the same values and vision for growth, we remain committed to earning the trust and respect of our Indian customers through the unparalleled Starbucks Experience,” said John Culver, group president, Starbucks International and Channel Development.
“At the core of this experience are our Indian partners, who proudly represent the more than 330,000 Starbucks partners around the world, and through their dedication and passion have created a strong foundation for Starbucks as we expand to new cities across India in the years to come.”
Tata Starbucks also announced that it will open three stores in Kolkata in early 2018, including a store at the Park Mansion.
Over the next five years, Tata Starbucks will also train 3,000 young people who are facing barriers to employment through the Tata STRIVE program, the partnership which combines job skills training and Starbucks expertise in retail operations.
“Our journey with Starbucks has been gratifying and this is a remarkable moment for Tata Global Beverages and Starbucks,” said Ajoy Misra, chief executive officer and managing director, Tata Global Beverages.
“We are proud of our shared sense of business values and focus on quality, and we are extremely optimistic about the continued growth opportunities in India.”
Starbucks entered India with the opening of its first store at Horniman Circle in Mumbai in 2012. Today, Starbucks stores are located across six cities: Mumbai, Pune, Hyderabad, Chennai, Delhi and Bangalore.