Technology makes onboard personalization more possible

Airlines have a unique advantage over every other retail business: their customers are forced to be in one place—an assigned aircraft seat—for multiple hours. There is nowhere else the passenger can go. And with Wi-Fi connectivity rapidly becoming standard on commercial aircraft, airlines have a means to connect to the passenger stuck in that seat. But, for the most part, the industry has not capitalized on this advantage. Most passengers are anonymous even to the flight ...