Congress vice president Rahul Gandhi has jumped in the row over Tamil film Mersal. Taking a swipe at Prime Minister Narendra Modi after BJP called the latest Tamil film politically motivated, Rahul Gandhi said that the party was trying to "demon-etise Tamil pride."

Rahul Gandhi wrote on Twitter, "Mr. Modi, Cinema is a deep expression of Tamil culture and language. Don't try to demon-etise Tamil pride by interfering in Mersal."

Meanwhile, filmmaker Madhur Bhandarkar took the Twitter battle to a new level by using Rahul Gandhi's tweet against him.

Quoting Gandhi's tweet, Bhandarkar said when the Congress party workers went about "demonising" his movie Indu Sarkar, Gandhi had chosen to "remain silent".