Mindshare retained its 'agency of the year' title at the Emvies as the agency bagged nine Golds, seven Silvers and 12 Bronze metals to reach a total of 265 points.
The agency won three Golds for Star Plus' 'Nayi Sochi' campaign and two for Nike's 'Da Da Ding'
Other Gold wins came for 'Lights Camera Bagpiper' (United Spirits), 'Rin Rin Antibac' (HUL), 'The See Through Toilet' (HUL) and 'Challenging Beauty Stereotypes' (Dove).
The client of the year accolade was shared by Star India and Vodafone.
Madison Media bagged the Grand Emvie for Asian Paints' 'Hindi Search Ads for the First Time in India' campaign. It also won three Golds, four Silvers and five Bronze metals to finish third on the points tally behind Wavemaker.
The Gold wins came for Saffola Life's 'World Heart Day - Protecting the Nation's heart', Godrej Ezee's 'A Not So Ezee Challenge' for GCPL and 'Angreezi Patshala Funwala' for Nihar Shanti.
Wavemaker won four Golds, 11 Silvers and thirteen Bronze metals.
Two of the Gold wins came for 'How Vodafone used Airtel's Open network campaign to increase subscribers'. The agency won a Gold each for Royal Stag Barrel Select (Large Short Films Harnessing the Spirit of Youth' and Paytm (Box Office Weekend Planning).
Lodestar UM finished fourth on the tally with two Golds, three Silvers and five Bronze awards.
The Gold wins came for Amul's 'How Amul killed the demonetisation demon' and Tata Tiago's 'India's first virtual test drive to 4.7 million prospects in one day'.
Also among the Gold winners for the night was Kinetic Advertising. The agency also won two Silvers. The Gold win came for 'Mukhota Live Saving Mask' for the client Work In India.
The Young Emvie was won by Binaifer Patel from Mindshare India.
Winners by category
| BEST MEDIA STRATEGY - CONSUMER PRODUCTS - BEVERAGES AND DRINKS | |||||
| NO. | Agency Name | Brand Name | Caption Title | Client Name | G/S/B |
| 1 | Mindshare India | Bagpiper Club Soda | Lights Camera Bagpiper | United Spirits Ltd. (Diageo) | GOLD |
| 2 | Wavemaker | Royal Stag Barrel Select - Large Short Films | Harnessing the SPIRIT of the youth | Pernod Ricard India | GOLD |
| 3 | Mindshare India | Mirinda | Breaking the deafening Silence - Giving teens a voice | PepsiCo (India) Holdings Pvt. Ltd. | SILVER |
| 4 | Mindshare India | Boost | Play the bigger game | GSK | SILVER |
| BEST MEDIA INNOVATION - PRINT - DAILIES | |||||
| NO. | Agency Name | Brand Name | Caption Title | Client Name | G/S/B |
| 1 | Lodestar UM | Tata Tiago | India’s 1st Virtual test drive to 4.7 million prospects in one day! | TATA MOTORS LTD. | GOLD |
| 2 | Mindshare India | Rin | Rin Antibac | Hindustan Unilever Limited | GOLD |
| 3 | Wavemaker | Paytm | Ab ATM Nahin, Paytm Karo!!! | One97 Communications Limited | SILVER |
| 4 | Lodestar UM | Mahindra NuPro Toor Dal | Demonstrating Superiority with Daana Daana Ek Samaan | Mahindra Agri Solutions Ltd. | BRONZE |
| BEST MEDIA INNOVATION - DIGITAL - SOCIAL MEDIA | |||||
| NO. | Agency Name | Brand Name | Caption Title | Client Name | G/S/B |
| 1 | Wavemaker | Enamor | How we helped Enamor address the elephant in the closet, on a pint-sized budget? | Enamor | BRONZE |
| BEST MEDIA RESEARCH / ANALYTICS - USING PROPRIETARY DATA | |||||
| NO. | Agency Name | Brand Name | Caption Title | Client Name | G/S/B |
| 1 | Madison Media | Various Brands | Maximizing Media ROI Using Cross Channel Attribution | Asian Paints Pvt. Ltd. | BRONZE |
| 2 | Mindshare India | Krispy | CEREBRO - The Video Recommendations and Personalization Engine | Hindustan Unilever Limited | BRONZE |
| BEST MEDIA INNOVATION - OUT OF HOME | |||||
| NO. | Agency Name | Brand Name | Caption Title | Client Name | G/S/B |
| 1 | Kinetic Advertising India Pvt. Limited | Vodafone India Limited | World's First Rainwater Harvesting | Vodafone India Limited | SILVER |
| 2 | Dialouge Factory | Ceat | Coin of Life | CEAT LIMITED | BRONZE |
| 3 | Mindshare India | Kurkure | Kurkure Family Express | PepsiCo (India) Holdings Pvt. Ltd. | BRONZE |
| BEST INTEGRATED CAMPAIGN - CONSUMER PRODUCTS - COSMETICS, TOILETRIES, PERSONAL HYGIENE | |||||
| NO. | Agency Name | Brand Name | Caption Title | Client Name | G/S/B |
| 1 | MediaCom Communications Pvt. Ltd. | Pampers | Pampers - It Takes 2 | Procter & Gamble India | SILVER |
| 2 | MediaCom Communications Pvt. Ltd. | Whisper | Whisper#LikeAGirl | Procter & Gamble India | SILVER |
| 3 | Mindshare India | Dove Soap | Dove : Minute that matters | Hindustan Unilever Limited | BRONZE |
| BEST MEDIA STRATEGY - CONSUMER PRODUCTS - OTHERS | |||||
| NO. | Agency Name | Brand Name | Caption Title | Client Name | G/S/B |
| 1 | Wavemaker | SF | How we got a couple of watches to make friends, go on a 3300 KM adventure and join the adrenaline club in 100 days | Titan Company Ltd. | BRONZE |
| 2 | Mindshare India | Hindustan Unilever | The See Through Toilet | Hindustan Unilever Limited | BRONZE |
| BEST MEDIA STRATEGY - MEDIA | |||||
| NO. | Agency Name | Brand Name | Caption Title | Client Name | G/S/B |
| 1 | Mindshare India | Star Plus | Star Plus Ek #Nayi Soch | Star India Pvt. Ltd. | BRONZE |
| BEST MEDIA INNOVATION - TELEVISION | |||||
| NO. | Agency Name | Brand Name | Caption Title | Client Name | G/S/B |
| 1 | Madison Media | Asian Paints Tractor Emulsion | Rediscovering Asian Paints in Smaller Towns | Asian Paints Pvt. Ltd. | SILVER |
| 2 | Mindshare India | Star Sports | The Content Raid by Kabaddi World Cup 2016 | Star India Pvt. Ltd. | BRONZE |
| BEST MEDIA STRATEGY - SERVICES | |||||
| NO. | Agency Name | Brand Name | Caption Title | Client Name | G/S/B |
| 1 | Wavemaker | Paytm | BOX Office Weekend Planning | One97 Communications Limited | SILVER |
| 2 | Wavemaker | Colgate | Pocket Dentist | Colgate Palmolive | SILVER |
| 3 | Wavemaker | OLX | How we created OLX a Google for Online Classifieds | OLX | BRONZE |
| 4 | Wavemaker | LinkedIn India | Golden ticket for a successful career | LinkedIn India | BRONZE |
| 5 | LIQVD ASIA | Indiabulls Home Loans | 100% Dad - Conquering the BFSI bidding war by targeting the softer side of the Indian Man | Indiabulls Housing Finance Ltd. | BRONZE |
| BEST MEDIA INNOVATION - PRINT - MAGAZINES | |||||
| NO. | Agency Name | Brand Name | Caption Title | Client Name | G/S/B |
| 1 | The Social Street | Health Assure | Spot of Sun | Health Assure Pvt. Ltd. | BRONZE |
| BEST MEDIA STRATEGY - CONSUMER PRODUCTS - COSMETICS, TOILETRIES, PERSONAL HYGIENE | |||||
| NO. | Agency Name | Brand Name | Caption Title | Client Name | G/S/B |
| 1 | Initiative - Lintas India Limited | Dettol & Harpic | Mere 10 Guz | Reckitt Benckiser India | SILVER |
| 2 | Mindshare India | Dove | Challenging Beauty Stereotypes | Hindustan Unilever Limited | SILVER |
| 3 | MediaCom Communications Pvt. Ltd. | Whisper | Whisper#LikeAGirl | Procter & Gamble India | BRONZE |
| 4 | MediaCom Communications Pvt. Ltd. | Gillette India | Gillette Bachelors Of Shaving | Procter & Gamble India | BRONZE |
| BEST MEDIA INNOVATION - CINEMA | |||||
| NO. | Agency Name | Brand Name | Caption Title | Client Name | G/S/B |
| 1 | Mindshare India | Bagpiper | Chowka Produced by Bagpiper | United Spirits Limited (Diageo) | SILVER |
| 2 | The Social Street | Exide Industries | Battery Nahi Exide Bolneka | Exide Industries | BRONZE |
| BEST MEDIA STRATEGY-CONSUMER PRODUCTS - CONFECTIONARY AND FOOD | |||||
| NO. | Agency Name | Brand Name | Caption Title | Client Name | G/S/B |
| 1 | Lodestar UM | Amul | How Amul killed the Demonetization Demon | Gujarat Co-operative Milk Marketing Federation Ltd. | GOLD |
| 2 | Mindshare India | Cornetto | Cornetto – New Symbol of Love 2.0 | Hindustan Unilever Limited | BRONZE |
| 3 | Mindshare India | Kurkure | Kurkure Family Express | PepsiCo (India) Holdings Pvt. Ltd. | BRONZE |
| BEST MEDIA INNOVATION - DIGITAL - VIDEO | |||||
| NO. | Agency Name | Brand Name | Caption Title | Client Name | G/S/B |
| 1 | Wavemaker | Voot | STARTING FROM SCRATCH! | Viacom 18 Media India Pvt. Ltd. | SILVER |
| 2 | Tonic Media | Nutralite | World's First Healthgram | Zydus Wellness | BRONZE |
| 3 | Wavemaker | Royal Stag Barrel Select - Large Short Films | Short is Big | Pernod Ricard India | BRONZE |
| BEST MEDIA INNOVATION - SPONSORSHIPS | |||||
| NO. | Agency Name | Brand Name | Caption Title | Client Name | G/S/B |
| 1 | Mindshare India | Star Plus | Star Plus Ek #NayiSoch | Star India Pvt. Ltd. | GOLD |
| 2 | Mindshare India | NIKE | Da Da Ding | Nike India Pvt. Ltd. | GOLD |
| 3 | Mindshare India | Hindustan Unilever | The See Through Toilet | Hindustan Unilever Limited | GOLD |
| 4 | Motivator | Himalaya | Pimple? | Himalaya Wellness | SILVER |
| 5 | MediaCom Communications Pvt. Ltd. | Gillette India | Gillette Uncloning India | Procter & Gamble India | BRONZE |
| BEST MEDIA RESEARCH / ANALYTICS - BEST USE OF ANALYTICS / DATA TECHNOLOGY | |||||
| NO. | Agency Name | Brand Name | Caption Title | Client Name | G/S/B |
| 1 | Mindshare India | Multiple Brands | Kyve - Know Your Videos Effectively | Mindshare | BRONZE |
| 2 | Lodestar UM | Tata Hexa | Influencer Matrix - The Visual Guide to Influencer Planning | Tata Motors | BRONZE |
| BEST MEDIA INNOVATION - AMBIENT MEDIA | |||||
| NO. | Agency Name | Brand Name | Caption Title | Client Name | G/S/B |
| 1 | Kinetic Advertising India Pvt. Limited | WORK IN INDIA | MUKHOTA Life Saving Mask | Work in India | GOLD |
| 2 | Dialouge Factory | Ceat | Coin of Life | CEAT LIMITED | BRONZE |
| 3 | Dialouge Factory | Broadcast Engineering Consultants India Limited | Apne Mann Ki Baat | Broadcast Engineering Consultants India Limited | BRONZE |
| BEST MEDIA INNOVATION - DIGITAL - MULTIPLE PLATFORM | |||||
| NO. | Agency Name | Brand Name | Caption Title | Client Name | G/S/B |
| 1 | Wavemaker | Vodafone | How Vodafone used Airtel's Open network campaign to increase subscribers | Vodafone India Limited | GOLD |
| 2 | Mindshare India | Star Plus | Star Plus - Nayi Soch | Star India Pvt. Ltd. | SILVER |
| 3 | Wavemaker | Colgate | Pocket Dentist | Colgate Palmolive | SILVER |
| 4 | MediaCom Communications Pvt. Ltd. | Pampers - P&G India | Pampers - It Takes 2 | Procter & Gamble India | BRONZE |
| BEST MEDIA INNOVATION - BRANDED CONTENT | |||||
| NO. | Agency Name | Brand Name | Caption Title | Client Name | G/S/B |
| 1 | Mindshare India | Dove | Challenging Beauty Stereotypes | Hindustan Unilever Limited | GOLD |
| 2 | Madison Media | Nihar Shanti | Nihar Shanti - Angrezi Pathshala Funwala | Marico Limited | SILVER |
| 3 | Mindshare India | Bajaj V | The Invincible Indians | Bajaj Auto Ltd. | BRONZE |
| 4 | Mindshare India | Star Plus | Star Plus Ek #NayiSoch | Star India Pvt. Ltd. | BRONZE |
| 5 | Wavemaker | Royal Stag Barrel Select - Large Short Films | Harnessing the SPIRIT of the youth/Short is BIG | Pernod Ricard India | BRONZE |
| BEST INTEGRATED CAMPAIGN - CONSUMER DURABLES | |||||
| NO. | Agency Name | Brand Name | Caption Title | Client Name | G/S/B |
| 1 | Mindshare India | Nike | Da Da Ding | Nike India Pvt. Ltd. | GOLD |
| 2 | Madison Media | Asian Paints Royale Play | #MakeRoomForNeu | Asian Paints Pvt. Ltd. | SILVER |
| 3 | Lodestar UM | TATA HEXA | Integrating task, media & path-to-purchase The Tata Hexa Way | TATA MOTORS LTD. | SILVER |
| 4 | Wavemaker | Hero Moto Corp | #HeroSalute: The Voice of Billion Indians | Hero Moto Corp | SILVER |
| BEST MEDIA RESEARCH / ANALYTICS - USING EXISTING DATA | |||||
| NO. | Agency Name | Brand Name | Caption Title | Client Name | G/S/B |
| 1 | Lodestar UM | Tata Hexa | Influencer Matrix - The Visual Guide to Influencer Planning | Tata Motors | BRONZE |
| 2 | Lodestar UM | Mahindra & Mahindra | Rural Prosperity Index 2.0 | Mahindra & Mahindra | BRONZE |
| BEST MEDIA INNOVATION - RADIO | |||||
| NO. | Agency Name | Brand Name | Caption Title | Client Name | G/S/B |
| 1 | Madison Media | Nihar Shanti | Angreezi Patshala Funwala | Marico Limited | GOLD |
| 2 | Wavemaker | Sonata ACT | HOW WE MADE MEDIA COURAGEOUS AND WOMEN CONFIDENT FOR A REVOLUTIONARY WATCH | Titan Company Ltd. | SILVER |
| 3 | Wavemaker | Kotak Mahindra Bank | KOTAK DWARA JANHIT MEIN JAARI | Kotak Mahindra Bank | SILVER |
| BEST INTEGRATED CAMPAIGN - CONSUMER PRODUCTS - CONFECTIONARY AND FOOD | |||||
| NO. | Agency Name | Brand Name | Caption Title | Client Name | G/S/B |
| 1 | Lodestar UM | Amul | How Amul Killed the Demonetization Demon | Gujarat Co-operative Milk Marketing Federation Ltd. | BRONZE |
| 2 | Madison Media | Tata Salt | Tata Salt - #NamakKeWaastey | Tata Chemicals Ltd. | BRONZE |
| BEST MEDIA INNOVATION - DIGITAL - SEARCH | |||||
| NO. | Agency Name | Brand Name | Caption Title | Client Name | G/S/B |
| 1 | Wavemaker | VODAFONE INDIA LIMITED | When Search created intent instead of addressing it! | Vodafone India Limited | SILVER |
| 2 | Madison Media | Saffola Life | Saffolalife- A healthy heart at the heart of every search | Marico Limited | BRONZE |
| BEST INTEGRATED CAMPAIGN - CONSUMER PRODUCTS - OTHERS | |||||
| NO. | Agency Name | Brand Name | Caption Title | Client Name | G/S/B |
| 1 | Madison Media | Godrej Ezee | A Not So Ezee Challenge | GCPL | GOLD |
| 2 | MediaCom Communications Pvt. Ltd. | Vicks - P&G India | Vicks #TouchOfCare | Procter & Gamble India | BRONZE |
| EMVIE FOR GOOD | |||||
| NO. | Agency Name | Brand Name | Caption Title | Client Name | G/S/B |
| 1 | Mindshare India | Star Plus | Star Plus Ek #Nayi Soch | Star India Pvt. Ltd. | GOLD |
| 2 | The Social Street | Prasadam Industries | The Rooted Solution | Prasadam Industries | SILVER |
| 3 | Lodestar UM | DOOR STEP SCHOOL | Recognition for good | DOOR STEP SCHOOL | SILVER |
| 4 | Kinetic Advertising India Pvt. Limited | Vodafone India Limited | World's First Rainwater Harvesting | Vodafone India Limited | SILVER |
| 5 | Initiative - Lintas India Limited | Dettol & Harpic | Mere 10 Guz | Reckitt Benckiser India | BRONZE |
| BEST MEDIA INNOVATION - DIGITAL - MOBILE / HAND HELD DEVICES | |||||
| NO. | Agency Name | Brand Name | Caption Title | Client Name | G/S/B |
| 1 | Wavemaker | Vodafone | How Vodafone used Airtel's Open network campaign to increase subscribers | Vodafone India Limited | SILVER |
| 2 | Isobar India | Maruti Suzuki India Limited | Maruti Alto - Your First Car on Google Maps | Maruti Suzuki India Limited | BRONZE |
| 3 | Mindshare India | NIKE | WHEN TINDER SWIPED RIGHT FOR NIKE | Nike India Pvt. Ltd. | BRONZE |
| 4 | Wavemaker | Platinum Guild India | India's first Wearable banner | Platinum Guild India | BRONZE |
| BEST MEDIA STRATEGY - CONSUMER DURABLES | |||||
| NO. | Agency Name | Brand Name | Caption Title | Client Name | G/S/B |
| 1 | Wavemaker | Tata Tiago | Tripling with Tiago | Tata Motors | SILVER |
| 2 | Madison Media | Asian Paints Corporate | Hindi Search Ads for the First Time in India! | Asian Paints Pvt. Ltd. | SILVER |
| BEST ONGOING MEDIA CAMPAIGN | |||||
| NO. | Agency Name | Brand Name | Caption Title | Client Name | G/S/B |
| 1 | Madison Media | Saffola Life | Saffolalife World Heart Day - Protecting the Nation's Heart | Marico Limited | GOLD |
| 2 | Lodestar UM | DOOR STEP SCHOOL | How Door Step School continues to be a motivation for slum kids to attend school year after year | DOOR STEP SCHOOL | SILVER |
| 3 | Wavemaker | Vodafone India | Vodafone superfan: Convergence of paid, owned & earned media | Vodafone India Limited | BRONZE |
| 4 | Initiative - Lintas India Limited | Dettol & Harpic | Mere 10 Guz | Reckitt Benckiser India | BRONZE |
| 5 | Wavemaker | Hero Moto Corp | #HeroSalute: The Voice of Billion Indians | Hero Moto Corp | BRONZE |
| BEST MEDIA INNOVATION - DIGITAL - DISPLAY | |||||
| NO. | Agency Name | Brand Name | Caption Title | Client Name | G/S/B |
| 1 | Wavemaker | Vodafone | How Vodafone used Airtel's Open network campaign to increase subscribers | Vodafone India Limited | GOLD |
| 2 | Wavemaker | Voot | STARTING FROM SCRATCH! | Viacom 18 Media India Pvt. Ltd. | BRONZE |
| 3 | Madison Media | Fevikwik Gel | Total Control | Pidilite | BRONZE |
| 4 | Isobar India | Maruti Suzuki India Limited | Maruti Alto - Your First Car on Google Maps | Maruti Suzuki India Limited | BRONZE |
| BEST MEDIA INNOVATION - DIRECT MARKETING | |||||
| NO. | Agency Name | Brand Name | Caption Title | Client Name | G/S/B |
| 1 | Dialouge Factory | Ceat | Coin of Life | CEAT LIMITED | SILVER |
| 2 | Wavemaker | Colgate | Pocket Dentist | Colgate Palmolive | BRONZE |
| BEST INTEGRATED CAMPAIGN - MEDIA | |||||
| NO. | Agency Name | Brand Name | Caption Title | Client Name | G/S/B |
| 1 | Mindshare India | Star Plus | Star Plus Ek #NayiSoch | Star India Pvt. Ltd. | GOLD |
| 2 | Mindshare India | Star Sports | One Big Blue - Kabaddi World Cup | Star India Pvt. Ltd. | SILVER |
| BEST INTEGRATED CAMPAIGN - SERVICES | |||||
| NO. | Agency Name | Brand Name | Caption Title | Client Name | G/S/B |
| 1 | Wavemaker | Paytm | BOX Office Weekend Planning | One97 Communications Limited | GOLD |
| 2 | Wavemaker | VODAFONE INDIA LIMITED | Launching a network of the Youth, For the Youth with the Youth | Vodafone India Limited | BRONZE |
| 3 | Wavemaker | Paytm | Ab ATM Nahin, Paytm Karo!!! | One97 Communications Limited | BRONZE |
| 4 | Madison Media | Saffola Life | Saffola Life: Making India Heart Healthy | Marico Limited | BRONZE |
| BEST MEDIA INNOVATION - EVENTS / EXPERIENTIAL MARKETING | |||||
| NO. | Agency Name | Brand Name | Caption Title | Client Name | G/S/B |
| 1 | Mindshare India | Kurkure | KURKURE FAMILY EXPRESS | PepsiCo (India) Holdings Pvt. Ltd. | SILVER |
| 2 | MediaCom Communications Pvt. Ltd. | Gillette India | Gillette Bachelors Of Shaving | Procter & Gamble India | BRONZE |
| BEST INTEGRATED CAMPAIGN - CONSUMER PRODUCTS - BEVERAGES AND DRINKS | |||||
| No winner | |||||
| BEST IMPLEMENTATION TEAM OF THE YEAR | |||||
| NO. | CATEGORY | AGENCY NAME | BRAND NAME / CAPTION TITLE | CLIENT NAME | G/S/B |
| 1 | Best Media Innovation - Print - Dailies | Wavemaker | Paytm - Ab ATM Nahin, Paytm Karo!!! | One97 Communications Limited | GOLD |
| BEST MEDIA INNOVATION FROM MEDIA AGENCIES NOT EXCEEDING 50 CRORES ANNUAL BILLING | |||||
| NO. | Agency Name | Brand Name | Caption Title | Client Name | G/S/B |
| 1 | The Social Street | Health Assure | Spot of Sun | Health Assure Pvt. Ltd. | BRONZE |
| 2 | Tonic Media | Nutralite | World's First Healthgram | Zydus Wellness | BRONZE |
| YOUNG EMVIE OF THE YEAR | |||||
| NO. | Agency Name | Brand Name | Caption Title | Client Name | G/S/B |
| 1 | Mindshare India | Binaifer Patel | Hindustan Unilever - David vs Goliath | Hindustan Unilever Limited | GOLD |
| 2 | Wavemaker | Shikha Saket | Performance Innovation Specialist | Vodafone India Limited | SILVER |
| 3 | Mindshare India | Divya Ramakrishnan | Active Wheel, Cornetto, Rexona - Where's my Ticket on the Virgin Galactic? | Hindustan Unilever Limited | BRONZE |
Agency of the year tally
| Agency Name | GRAND EMVIE (20 POINTS) | GOLD (15 POINTS) | SILVER (10 POINTS) | BRONZE (5 POINTS) | TOTAL |
| Mindshare India | 9 | 7 | 12 | 265 | |
| Wavemaker | 4 | 11 | 13 | 235 | |
| Madison Media | 1 | 3 | 4 | 5 | 130 |
| Lodestar UM | 2 | 3 | 5 | 85 | |
| MediaCom Communications Pvt. Ltd. | 2 | 6 | 50 | ||
| Kinetic Advertising India Pvt Limited | 1 | 2 | 35 | ||
| Dialouge Factory | 1 | 3 | 25 | ||
| The Social Street | 1 | 2 | 20 | ||
| Initiative- Lintas India Limited | 1 | 2 | 20 | ||
| Isobar India | 2 | 10 | |||
| Motivator | 1 | 10 | |||
| Tonic Media | 1 | 5 | |||
| LIQVD ASIA | 1 | 5 |
