Selling Intex TV like PC

A new campaign by Intex focuses on the 'smartness' of its product rather than conveying a routine message on television features

Ritwik Sharma  |  New Delhi 

In a highly competitive product category like LED television, consumers have been long used to advertisements claiming the best of a product’s features around pet concerns such as sound, colour and screen size. Home-grown brand Intex does much of the same in a television commercial for its new smart TVs, except that it sells a TV as if it were a computer.   The TVC features actor Boman Irani as a homeowner engrossed in his television set in a dark room at night, even as two thieves break in. The thieves are immediately struck by the quality of what is playing on the screen and ...

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First Published: Wed, October 11 2017. 22:39 IST