Moneycontrol
Oct 11, 2017 02:12 PM IST | Source: CNBC-TV18

PVR launches loyalty program to improve customer stickiness

PVR has launched PVR Privilege, a loyalty program to improve customer stickiness and drive up footfalls.

PVR has launched PVR Privilege, a loyalty program to improve customer stickiness and drive up footfalls.

CNBC-TV18's Ronojoy Banerjee caught up with Ajay Bijli, CMD of PVR and asked him about their new initiative.

Watch accompanying video for more details.

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