REUTERS - Bharti Airtel Ltd
The company said the price for the smartphone would be cut by about 60 percent to 1,399 rupees ($21.45) and will include a monthly pack of 169 rupees from the telecom operator. http://bit.ly/2g2NYoa
The buyer will have to make a down payment of 2,899 rupees for the smartphone, from which 500 rupees would be refunded after 18 months and the remaining 1,000 rupees after three years.
This plan comes against the backdrop of Reliance Industries Ltd's
Jio's disruptive pricing has upended the telecom industry because of which profits of incumbents such as Bharti Airtel and Idea Cellular Ltd
Bharti Airtel said this would be the first of many partnerships with mobile handset makers to bring affordable 4G-enabled smartphones into the market.
($1 = 65.2150 Indian rupees)
(Reporting by Jessica Kuruthukulangara in Bengaluru; Editing by Sherry Jacob-Phillips)
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)