Bankers Healthcare Group Selects DIGO (DiMassimo Goldstein) as Agency of Record
SYRACUSE, N.Y., May 15, 2012 /PRNewswire/ -- Bankers Healthcare Group, Inc. (BHG), one of the nation's premier providers of financing solutions for medical professionals, announced today that it has selected DIGO (DiMassimo Goldstein), a New York City based brand building agency, as its agency of record for all advertising, direct and digital activities. DIGO will lead fully-integrated efforts as BHG expands its financial offerings and increases its industry presence.
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"We were immediately impressed with DIGO's combination of creativity and innovation as well as their track record of success in both the financial and healthcare space," said Chris Panebianco, SVP of Marketing for Bankers Healthcare Group. "BHG is excited to work in close collaboration with DIGO as we reassess our brand and the medical industry to formulate our direct and digital strategies for the future."
DIGO is the architect behind campaigns that have helped build brands such as Comcast, eBay, Crunch Fitness, ESPN, JetBlue, Memorial Sloan-Kettering Cancer Center, FreshDirect and Vitamin Water. "We couldn't be happier partnering with the preeminent leader in lending to medical professionals," said DIGO President Lee Goldstein. "Our job is to make sure the world knows how great BHG is and why every medical, dental and veterinary practitioner throughout the United States should consider BHG as their financial resource. We're excited to create exponential growth for this well-deserved institution."
About DIGO Brands:
DIGO Brands is a brand-driven growth agency network, founded in 1996 by Mark DiMassimo. DIGO Brands have partnered with visionary leaders in many of the extraordinary growth successes of the past two decades, including: Comcast, Crunch Fitness, JetBlue, thinkorswim, Island, eBay, eDiets, ESPN, HBO, Citi, Gateway, McKinsey, Ernst & Young, Memorial Sloan-Kettering Cancer Center - the best cancer care, anywhere, National Jewish Health - the nation's top respiratory hospital, top-rated broker Tradestation, Mediacom Cable, Bluefly, Belle & Clive, Double Cross Vodka and the Tappening and Offlining movements.
About Bankers Healthcare Group, Inc.:
Since 1992, Bankers Healthcare Group has been providing financing solutions to healthcare professionals throughout the United States. In 2011, Dun & Bradstreet ranked BHG's financial stability in the top 2% of companies in the financial sector. BHG has also been named to Inc. magazine's list of America's fastest growing companies in six of the last seven years.
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Media Contact
Pat Harrigan
Email: pharrigan@bhg-inc.com
Tel: 315-671-4129
SOURCE Bankers Healthcare Group, Inc.
