Data Tracker: The New Indian Traveller

Travel economy has undergone major shift in terms of the way businesses conduct themselves

Business Standard 

Over the past few years, the travel economy has undergone a major shift in terms of the way businesses conduct themselves, engage with tourists and adapt to customer expectations.  A survey by digital research agency, Netcore Solutions, looks at consumer parallelism, or  the simultaneous existence of contrasting traits among travellers and its impact Marketing Automation Drives Change 15% month on month growth in number of enquiries Companies have cut personalised response time to 30 mins Improved engagement rate by 15% 30% reduction ...

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First Published: Sun, October 08 2017. 23:12 IST