Most media creators wait until launch to know what audiences think: Lamont

Interview with 'Lean Media' author Ian Lamont

Sangeeta Tanwar 

Traditional players have been unable to maintain old business models. They are forced to become lean or die, Ian Lamont tells Sangeeta Tanwar What are the key disruptions paving the way for a lean media structure? Digital technologies. A lot of people think the invention of the World Wide Web in the early 1990s was the starting point for lean media. But it actually began in the 1970s and early 1980s with the creation of relatively low-priced computer hardware and software to make media (such as the word processor, chip-based musical instruments and samplers, video cameras, ...

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First Published: Sun, October 08 2017. 23:47 IST