NEW YORK, NY--(Marketwired - October 06, 2017) - Full-service agency Rauxa today announced three new-business wins:
- Keep America Beautiful: Rauxa has been named agency of record (AOR) for Keep America Beautiful (KAB), the nation's iconic community improvement nonprofit organization. Selected as KAB's social media AOR in 2016, the agency is now charged with designing and launching a new visual identity for the brand, creating a new public service initiative, developing a 65th anniversary campaign and continuing to enhance its social media presence. These projects will build on Rauxa's previous work to invigorate the business around the topic of recycling, and emphasize the strength of the sustainability movement, with KAB at the forefront.
- Frontpoint Security: The rapidly growing home security and smart home technology company has named Rauxa its AOR. The agency's scope of work includes brand development, strategic planning, digital transformation and CRM responsibilities, all to position Frontpoint as a category disruptor against competitors like ADT.
- Piedmont Healthcare: A private, nonprofit organization that serves nearly two million patients across the state of Georgia, Piedmont Healthcare has named Rauxa its direct response AOR. The agency's scope of work will also include strategic planning and digital responsibilities.
The combination of rapid wins signals Rauxa's continued momentum since its launch nearly two decades ago and adds to the agency's roster of clients, which includes TGI Fridays, Gap Inc., Vans, Verizon and Alaska Airlines.
"It's been an exciting year for us as we've grown into new industry verticals and geographic markets, and expanded our talented team of marketers," said Gina Alshuler, President & CEO of Rauxa. "Our clients have a lot to keep them up at night! They want to be meaningful to their consumer audiences, manage the overwhelming sea of data and create breakthrough technology-enabled experiences. Oh, and let's not forget, they need to drive business results, too. Rauxa builds a strategy and applies the critical components of data, tech and content to move their businesses forward."
In addition to these new-business wins, Rauxa also announced four senior-level hires:
- Adan Romero: To better serve clients, Rauxa has restructured its creative department-with a flatter organization featuring three Executive Creative Directors at the helm. Adan joins Rauxa's two other ECDs, John Avery and George Singer, and will lead creative strategy and increase the department's capabilities in bringing forth innovative content that connects deeply with audiences. Prior to joining Rauxa, Adan was Vice President Group Creative Director at DigitasLBi North America for six years, where he led award-winning campaigns for American Express OPEN, among others.
- Lee Margolis: Lee comes to Rauxa via JWT, Hill Holliday, TBWA\Chiat\Day and, most recently, R/GA, where he worked on Samsung, E*TRADE and Verizon as ECD. In his new position as Creative Director, Lee will work closely with Adan Romero on new business while also helping grow the New York office.
- Georgia Galanoudis: Georgia joins Rauxa's expanding Strategy Department talent roster, supporting Chief Strategy Officer Ian Baer's team as VP of Strategic Planning during this period of exceptional growth. Prior to joining Rauxa's leadership team, Georgia built nearly 20 years of experience in strategic, content-centric marketing at both Meredith and Time Inc., and most recently served as Managing Director at WPP's Pace.
- Kevin O'Connor: Kevin joins the agency as Vice President, Strategic Partnerships East, based in Rauxa's New York office, where he will be responsible for fostering and managing new business opportunities that increase revenue and drive growth. Previously, Kevin directed business development for Tribal DDB.
- Corinne Bellville: Corinne comes to Rauxa's new-business practice as Vice President, Strategic Partnerships West, and will be responsible for building relationships and visibility with clients on the West Coast. She will be based in the Los Angeles office, which is also home to Rauxa's branded content shop, Cats on the Roof. She has a strong entertainment background and has worked at SteelHouse and NBC Universal. Corinne will focus on developing digital marketing solutions for entertainment and CPG companies.
For more information on Rauxa and its work, visit www.rauxa.com.
About Rauxa
Makers of results, Rauxa applies data, technology, and content to create measurable impact at maximum speed for clients that include Gap Inc., TGI Fridays, and Verizon. The country's largest woman-owned independent advertising agency, Rauxa is powered by a team of more than 230 marketing professionals in seven locations across the country-defined by the distinction, "Head. Heart. Hustle." Find out more at www.rauxa.com.
