Audi A5 range launched in India at a price of Rs. 54.02 lakh: Three unique propositions in an otherwise unchartered space

The Audi A5 series has been launched today in India, the series which includes the A5 sedan, the A5 Cabriolet and the S5 has been launched at a price of Rs. 54.02 lakh-Rs 67.51 lakh and Rs 70.60 lakh, respectively. Part of Audi’s aggressive India plans the A5 series will be part of the 10 cars that they will launch this financial year. While the A5 Cabriolet will find a competitor in the C-Class cab, the A5 is yet unchallenged on Indian soil. This unique position is probably what Audi is banking on it to succeed.

The A5 twins will get matching 2-litre turbo-diesel engines. The Cabriolet, however, will come with Audi’s Quattro all-wheel-drive system getting it from rest 0 to 100 kilometres per hour in just 7.8 seconds.The S5, however, is a little more interesting in terms of power, fielding 349 hp and 500 Nm of torque from its V6 twin turbo motors.

"2017 is the year for ‘Audi Reloaded’ and the A5 range stands for the beginning of a new era. We will continue to offer the best of luxury mobility solutions in India by introducing new models in exciting body types and by entering into new segments. With the launch of the #A5BratPack – Audi A5 Sportback, Audi A5 Cabriolet and new Audi S5 Sportback, we are proud to announce that we have already achieved our target of launching 10 products in 2017 in India. The introduction of the Audi A5 range has further strengthened our product portfolio. The new Audi A5 range will be primarily targeting the young minded population that is instantly recognizable, the ones who have always taken on stardom and success on their terms. It packs in the design, sportiness and prestige of the Audi brand and appeals to the inner brat in us who are waiting to latch onto the excitement. The Audi A5 range will definitely catch the attention of the young minded achievers who have made a statement with their uncompromised way of thinking,” said Mr Rahil Ansari, Head, Audi India.

“Entering into new segments and creating new trends is the key differentiation, existing and potential customers are offered the choice of products that are the right fit for them. With the launch of the A5 range, the first in its segment, we are creating a demand, which will help us to continue the successful journey in India,” added Mr Ansari.