2017 Hyundai Verna crosses 15,000 bookings in 40 days: Here’s what’s driving the sedans success

Hyundai launched its all-new Verna on 22nd August and within 40 days, the sedan has received 15,000 bookings and more than 124,000 enquiries in India. The company launched 2017 Verna at an introductory price of Rs 7.99 lakh - 12.93 lakh (ex-showroom) for its petrol variants and Rs 9.19 lakh - 12.61 lakh on its diesel variants (ex-showroom). These prices are valid for the first 20,000 Verna buyers only, however, with an increase in GST cess from this month, the company is likely to hike the prices of the new Verna by Rs 29,000. The 2017 Verna is based on the company's K2 platform, which makes use of 50 percent advanced high-strength steel. The 2017 Verna gets an increased length, width and more headroom, which makes space for rear passengers. It gets features such as an eco-coating that controls and eliminate the foul smell inside the cabin. In addition, it gets front ventilated seats and rear curtains in higher variants. The 2017 Hyundai Verna is powered by a 1.6-litre Dual VTVT petrol and a 1.6 litre U2 CRDi VGT diesel engine. The engines are paired to a 6-speed manual and a 6-speed automatic gearbox. The 2017 Hyundai Verna comes with many segment first features than its competitors like Maruti Suzuki Ciaz, 2017 Honda City and Volkswagen Vento.

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Y K Koo, MD & CEO- Hyundai Motor India Limited said, “The Next Gen VERNA is intelligent by Design - A global product that personifies Hyundai’s Modern Premium Brand. As committed despite the production constraint; we will deliver 12,000 cars before Diwali and 20,000 cars by end of this year at an introductory price. We are happy with the great response to Next Gen VERNA and thank our customers and media for their trust in Hyundai Brand.”

Due to the recent hike in GST cess, Hyundai Motor India increased the prices of its some of its models in its product folio. The company increased the prices of Elantra by Rs 50,312 to Rs 75,991, while the prices of Creta have been increased between a range of Rs 20,900 to Rs 55,375. The Tucson SUV has become dearer by Rs 64,828 to Rs. 84,867. In addition, the company has also hiked the prices of its premium hatchback Elite i20 up to Rs 12,547, but for petrol automatic variant.