The Shenzhen-based smartphone maker has announced that it launching ‘the exclusive line of products titled, “Callection” in the Indian market.
Image credit: OnePlus
The company teamed with French art and fashion designer Jean-Charles de Castelbajac to co-create a number of accessories. Potential customers can visit OnePlus Store online to purchase from a wide array of products. All the accessories will come in ‘signature colour palette’ of Yellow, Blue and Red used by Jean-Charles. The artist has also added Black to the colour pallet to signify the collaboration between the two companies.
The company is offering OnePlus JCC Never Settle T-Shirt for a price of Rs 1,999, limited edition JCC Callection T-Shirt at a price of Rs 1,999, JCC Tote Bag at a price of Rs 1,599 and a Baseball Cap at a price of Rs 2,499.
One thing to note here is that the company has already launched ‘Callection’ at a launch event in Paris last month. Jean-Charles added, “I would describe this collection by one word “Beau-tech”: beauty and technology. My wish was to introduce poetry, art and fashion into the highest technology machine, the OnePlus 5, and create necessary designs for every day. India is the land of colours and I have tried to imbibe the vibrant culture of the region in my hand-crafted designs in Callection.” at the launch.
Published Date: Oct 03, 2017 06:35 pm | Updated Date: Oct 03, 2017 06:35 pm
