MUMBAI: Monsoon may have gone, but it is raining offers from banks for retail borrowers. Record low corporate demand for loans is forcing banks to dole out offers this festive season to attract home to automobile to iPhone buyers. From EMI waivers and home loan cash backs to interest rate cuts and waiver of processing fees, banks are trying every trick in the book to pump up retail growth.

Retail loan growth stood at 15 per cent year on year in July against 18.8 per cent growth in the same month last year, according to RBI data. Within that, housing loan growth also slowed to 10.5 per cent from 17.2 per cent.

State Bank of India (SBI), Bank of Baroda (BoB) and Andhra Bank have lowered their base rate just a week ahead of RBI monetary policy announcement, extending benefits to their existing customers as well.



SBI cut its base rate by 5 basis points to 8.95 per cent from 9 per cent with effect from October 1 while Bank of Baroda reduced its base rate to 9.15 per cent from 9.50 per cent and Andhra Bank reduced its base rate to 9.70 per cent from 9.55 per cent.

SBI has also deployed 7,500 specialised `feet on street' to market its home loans over and above the thousands who already do so at its branches.

The bank has floated Hamara Ghar scheme that offers fixed rate of 8.35 per cent for the first two years for home loans up to Rs 30 lakh.

“We expect that in this festive season our volumes will increase substantially," said Vaijinath MG, chief general manager at SBI.

“We have already brought down our interest rate which is the lowest in the industry and now we have also waived processing fee."

The country's largest bank is also offering top-up loans at rates comparable to home loan rate, Vaijinath said.

“We have waived processing fee on that as well."

Private sector lender Axis Bank recently announced that it is extending the benefit of lower interest rates to the affordable housing segment with new product Shubh Aarambh home loans.

The scheme enables borrowers applying for loans up to Rs 30 lakh to avail of an additional benefit of EMI waiver.

Customers with regular repayments will receive waiver of 12 EMIs. So, on a 30-year loan with an interest rate of 8.35 per cent, the savings would be over Rs 3 lakh compared to a regular mortgage loan.

“The size of this opportunity is tremendous and in a year's time, this product itself should be in the vicinity of around Rs 4,000 crore,“ said Rajiv Anand, executive director at Axis Bank. “So, effectively you are targeting a new set of customers and you throw in PMAY (Pradhan Mantri Awaz Yojna housing for all scheme of the central government), the maximum savings would be over Rs 5.6 lakh.“

Close on its heels, ICICI Bank, too, announced a new home loan scheme that offers borrowers the benefit of 1 per cent cashback on every EMI, for a minimum loan tenure of 15 years and maximum tenure of 30 years.

So, if the customer takes a loan of around Rs 30 lakh for a tenure of 30 years and decides to use the 1 per cent cash back to prepay principal outstanding amount, then the savings would be Rs 3,24,801. If the tenure is 15 years for a Rs 30 lakh loan, then the saving would be Rs 96,349.