Big budgets take a hit in Bollywood

With stars failing to get their sizzle on for the big screen, its time to walk the talk on content, say studios and trade analysts

Urvi Malvania  |  Mumbai 

The situation is so dire says an old Bollywood hand that in the past six months, barely 4-5 out of approximately 30 Bollywood releases have recovered the cost for producers. Neither the star power of Salman Khan nor the marketing flourish demonstrated by a slew of actors has worked. And the most successful movies of the year have been indie hits made at piffling budgets. As Bollywood struggles to find a formula that can crack open the box office, studios and small producers say it is time to turn the gaze away from big stars, towards the stories.  Varun Dhawan ...

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First Published: Sun, October 01 2017. 22:20 IST