Chefs Cook Up a Storm at the Nutrela Culinary Festival!
Popular Chefs Pankaj Bhadouria and Amrita Raichand create delicacies this Navratri
Mumbai, Maharashtra, India
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MasterChef Pankaj Bhadouria said, “Soya offers tremendous variety in a cuisine apart from its health benefits. It can be used to make various dishes from Breakfast to Dinner.’’
Chef Amrita Raichand said, “I was delighted to team up with Chef Pankaj today to prepare these mouth-watering dishes using Nutrela Soya. Soya is simple and easy to cook and can be used independently, as a substitute or as an add-on to enhance the nutritional value of everyday recipes.”
Mr. Satendra Aggarwal, COO, Ruchi Soya Industries Ltd. said, “The Nutrela Culinary Festival will explore cuisines from different parts of the country through recipes that enrich regional delicacies while spreading the awareness about Soya protein and its nutritious benefits. The inaugural festival was held in Lucknow earlier in the year and will be taken to different cities across the country.”
Nutrela, one of the Flagship brands of Ruchi Soya, launched more than three decades ago, has garnered market leadership in Branded Soya chunks category. Nutrela has carved out an enviable niche for itself, that of being a brand that promises nutrition through innovative product offerings. Nutrela has always been ahead of its times and peers – it launched soya foods at a time when the segment was non-existent. Today, Nutrela is a brand synonymous with health and nutrition, and commands a formidable market share as well as substantial brand equity within its segment.
About Ruchi Soya Industries Limited
Ruchi Soya is India’s leading Agri and Food FMCG company with a turnover of USD 3 billion. It enjoys leadership position in soy foods category and is one of India's largest players in the cooking oils segment. Its leading brands include Nutrela, Mahakosh, Sunrich, Ruchi Gold and Ruchi Star. An integrated player from farm to fork; Ruchi Soya is also among the pioneers of oil palm plantations in India. It is one of the highest exporters of value added soybean products like soy meal, textured soy protein and soy lecithin. Ruchi Soya has also diversified into renewable energy and is committed to environmental protection as part of its business strategy which reinforces its mission of becoming a truly sustainable company.
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Clint Furtado, Rubique Consulting, +91-9004046401, clint@rubique.in
Bhavisha Upadhyaya, Rubique Consulting, +91-9819872745, bhavisha@rubique.in
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