Watchmaker Fossil has roped in actors Varun Dhawan and Shruti Haasan as its first brand ambassadors in the country.
For Fossil Group, India is the third market after the US and South Korea, to have roped in a brand ambassador.
"Both actors will endorse our latest Gen 3 touchscreen smartwatches in a multi-media campaign which will soon kick off. We firmly believe this engagement will open up new avenues for us to engage with a broad set of young consumers," Fossil India Managing Director Johnson Verghese said.
Fossil Gen 3 touchscreen smartwatches are priced between Rs 19,995-21,995 and available at all exclusive Fossil retail stores and select doors across the country.
Fossil has 550 points of sales across the country, which include exclusive outlets, departmental stores and multi-brand outlets.
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