The risk of heart disease has been on the rise amongst the younger generation in India, mainly due to poor urban lifestyle, bad food habits & stress. The majority of this risk is attributed to young Indian men & not surprisingly, India tops the world in terms of heart attack for 35+ men.
Fortune Rice Bran Health Oil, therefore, wanted to be the agent for a healthy heart and a healthy family building up to this World Heart Day. The focus was on communicating to the women who could activate the men of the family who were at a higher risk of heart diseases.
The observation was that; usually, when attempting to remind someone to take care of their health, it is mistaken as nagging, and at times can aggravate the other person. Fortune suggested that instead, one should put in a little extra effort & be creative while reminding because when the reminder comes from the heart, the impact is almost always positive.
With this in mind, Fortune Rice Bran Health Oil launched their Dil Ka Reminder campaign. The campaign is being carried out on social, via a video story, showcasing the different creative reminders that the women can carry out to take care of their loved one’s heart health. The video ended with the message where users could create audio reminders for their loved ones via IVR or WhatsApp, and Fortune Foods would deliver it to them in an extra special way.
The campaign generated over 3 million views on Social media within the first 5 days of its launch and received over 20,000 engagements on Facebook itself & many audio reminders. People engaged on the post, with men and women tagging their spouses and even parents & relatives, all, taking the extra effort of showing that they care; because reminders for the heart, should also come from the heart.
So, come up with that perfect message to give your loved ones a #DilKaReminder! Just open WhatsApp, and send it out as a voice note to +917718991766 or just give a missed call on +918287024488. The message is sure to reach your close ones in a way they just can’t ignore.
This is a partnered post.
Published Date: Sep 28, 2017 01:50 pm | Updated Date: Sep 28, 2017 01:50 pm
