TVS Jupiter crosses 2-million-sales mark in 4 years

CHENNAI: Home-grown automaker TVS Motor Company on Tuesday announced that TVS Jupiter, which is leading the company’s sales in the scooter segment, has clocked sales of two million units within four years of its launch.

Commenting on this achievement, Aniruddha Haldar, vice-president (marketing), commuter motorcycles, scooters and corporate brand, TVS Motor Company, said, “TVS Jupiter is surpassing milestone after milestone since its launch and it has the distinction of being the first scooter to reach this milestone in a short span of 48 months.” He further siad, “We have achieved our one-million-sales mark in 33 months.  This milestone is special as we now have 20 lakh happy customers in the TVS Jupiter family.”

Providing the sense of assurance to someone buying the second or third most valuable asset, typically who does not belong to the house of TVS, remains a challenge. However, TVS Jupiter with its impeccable styling, quality coupled with a host of new and exciting features has been a fruitful journey, added Haldar.

The brand recently launched a Classic Edition, which offers a variety of novel features such as elegant full chrome mirrors, stylish windshield, a classy pillion cushioned backrest, along with other thoughtfully designed features like a smart USB charger and comfortable dual-tone seat.

“With classic in the market, we are confident that we will be an outgrowing industry,” added Haldar.

Honda doubles sales network

Honda on Tuesday recorded fastest network expansion with 2,800 new outlets in two-and a half years, more than doubling its footprint to 5,500 outlets. Most of this expansion has happened since FY14 when it had only 2,700 outlets. The 5,500th showroom is at Kachhwa Bazaar in Mirzapur, Uttar Pradesh. “Increasing our penetration in the hinterlands in line with our product strategy is a critical part of our strategy,” HMSI president & CEO Minoru Kato said, adding, “we have now shifted gears to rural and semi-urban areas. In fact, 70 per cent of the new touch points have come up in rural followed by semi-urban areas.”