Mumbai-based Loginext has bagged French sports good retailer Decathlon as its major client.

Loginext, a Paytm- and Alibaba-backed SaaS logistics start-up, said it helps companies improve their delivery and logistics management with data analytics and machine learning. It will now help Decathlon expand its distribution network in several developing markets to grow its business outside Europe, its biggest market at present.

Decathlon will be using Loginext’s machine learning algorithms that are designed to read traffic and weather patterns that will help eliminate several bottlenecks. LogiNext has also set up a unique solution set for Decathlon that offers exceptional logistics movement visibility across geographies for the sporting goods giants, said Loginext’s founder and CEO Dhruvil Shanghvi.

The French retailer will be able to track the fleet vehicles through a centralised controlling dashboard and can plan its delivery routes and estimated time of arrivals through actual real-time ground-level location analytics.