Infiniti Research, a global market intelligence solutions provider, has announced the release of their new market opportunity assessment on the healthcare industry. The client, a leading healthcare industry player, wanted to identify the opportunities for mhealth in developing countries. The client wanted to check the level of competition and gain insights on market entry strategies. Additionally, the client wanted to understand the regulations and investment opportunities across different market segments.
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Market Opportunity Analysis Achieving Economies of Scale in the Competitive mHealth Market. (Graphic: Business Wire)
According to the market opportunity assessment experts at Infiniti, “Better connectivity between the patient and physician allows the healthcare providers to monitor the health condition regularly and provide treatments. Most of the organizations are investing in the mhealth market to improve connectivity and provide better customer service.”
Penetration of mobile phones in the healthcare market has had a substantial impact on the overall healthcare industry. The increase in the exposure of smartphones along with the Internet will further spur the use of mobile phones in many other sectors of the healthcare industry. Some of the factors like technological innovations, integration of wireless technology and popularity of smartphones are responsible for the growth of the mhealth market landscape.
The solution offered by Infiniti helped the healthcare provider to create a strong market strategy and target the most relevant market segments. The client assessed the regulatory changes in the market and carried out a robust pricing strategy. With the help of this market opportunity assessment, the client was able to understand the potential opportunities, emerging technologies, and current market performance.
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This market opportunity assessment provided benefits that helped the client to:
This market opportunity assessment offered predictive insights on:
View the complete market opportunity assessment here:
https://www.infinitiresearch.com/casestudy/mhealth-market-opportunity-analysis
About Infiniti Research
Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies.
With 14+ years of experience and offices across three continents, Infiniti Research has been instrumental in providing a complete range of competitive intelligence, strategy, and research services for over 550 companies across the globe.
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Infiniti Research
Anirban Choudhury
Marketing Consultant
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