Dentsu Aegis Network Launches Amplifi in India
, ET Bureau|
Updated: Sep 27, 2017, 02.30 PM IST
MUMBAI: Dentsu Aegis Network has announced India launch of its media investment arm Amplifi.
Amplifi operates across four areas of specialisation - investment, global media partnerships, programmatic buying (AMNET) and content (The StoryLab).
“Our media partners have much more to bring on table for our clients, than just media inventory. Amplifi’s is uniquely placed to drive this supply-side convergence by harnessing data, technology, insight and content to help all members of our operating model,” said Ashish Bhasin, CEO, South Asia at Dentsu Aegis Model.
Kartik Iyer, president, media agencies, will lead Amplifi in India.
Meanwhile, the company has also named Sujata Dwibedy as the group Buying and Trading head. She will replace Harsha Joshi, who has decided to explore options outside the company.
“Harsha, with her vast experience, has been a huge contributor in the growth of the media group. We wish her all the very best for her future,” Bhasin added.
Dwibedy has over 20 years of media trading and strategy experience, and has extensively worked across sectors such as FMCG, telecom, airlines, finance, alcohol and beverages and has led teams in the areas of planning, research, buying and strategy.
Iyer said that her holistic perspective will enable a better integration of all buying and trading functions across the group, in both online and offline media. “Sujata will be supported by Prashant Nandan who has over 10 years of expertise in strategic digital marketing, media planning, media buying and content marketing across agencies like Isobar, Maxus and Motivator. Over the past 3 years, he has been leading buying for Isobar and now moves to Amplifi to deliver the digital buying and trading expertise to the group.”
Amplifi operates across four areas of specialisation - investment, global media partnerships, programmatic buying (AMNET) and content (The StoryLab).
“Our media partners have much more to bring on table for our clients, than just media inventory. Amplifi’s is uniquely placed to drive this supply-side convergence by harnessing data, technology, insight and content to help all members of our operating model,” said Ashish Bhasin, CEO, South Asia at Dentsu Aegis Model.
Kartik Iyer, president, media agencies, will lead Amplifi in India.
Meanwhile, the company has also named Sujata Dwibedy as the group Buying and Trading head. She will replace Harsha Joshi, who has decided to explore options outside the company.
“Harsha, with her vast experience, has been a huge contributor in the growth of the media group. We wish her all the very best for her future,” Bhasin added.
Dwibedy has over 20 years of media trading and strategy experience, and has extensively worked across sectors such as FMCG, telecom, airlines, finance, alcohol and beverages and has led teams in the areas of planning, research, buying and strategy.
Iyer said that her holistic perspective will enable a better integration of all buying and trading functions across the group, in both online and offline media. “Sujata will be supported by Prashant Nandan who has over 10 years of expertise in strategic digital marketing, media planning, media buying and content marketing across agencies like Isobar, Maxus and Motivator. Over the past 3 years, he has been leading buying for Isobar and now moves to Amplifi to deliver the digital buying and trading expertise to the group.”
