Flipkart bets on Microsoft's artificial intelligence technology to boost future sales

Moneycontrol News

E-commerce giant Flipkart is working with Microsoft to deploy artificial intelligence and machine learning solutions to make future sales easy, according to a report by The Economic Times.

Flipkart's recent 'Big Billion Day' sale saw three times more users and nearly 30 times its usual traffic. While the e-commerce platform did not see any major glitch, it is already working improve its systems for future sales.

Microsoft has invested USD 200 million to build those capabilities.

Vinay YS, Vice-President of Engineering at Flipkart, told the newspaper, "AI and ML are becoming focus for us now. We think there is a lot of opportunity to optimise how we do things like merchandising and offer placement. So we are putting those systems in place and looking to take away any kind of manual tuning and optimisation".

“We mostly look at Microsoft from the point of view of AI and ML. There are a lot of those capabilities on Microsoft side that we would like to leverage. On aspects like voice recognition we want to partner with them deeply,” Vinay said.

Flipkart had announced its strategic tie-up with Microsoft in February. It had also announced that it would use Microsoft's Azure cloud-computing platform.