Zynga now has a game for India tapping data usage
, ET Bureau|
Sep 26, 2017, 12.42 AM IST
BENGALURU: San Franscisco-based social gaming company Zynga is doubling down on building mobile games out of its India development studio in Bengaluru, as it looks to tap into growing smartphone penetration and increasing data consumption in the country.
Zynga India country head Deepthi Menon told ET the studio has developed its first mobile game that is “made in India for India”. Called Rangoli Rekha, the game is targeted at the rising number of women mobile gamers in the country.
“We have currently put out the game in the app store for testing, wherein we are testing various metrics and how users are responding to the game. We want to iterate on the game for few more months before the public launch," Menon said. "We are experimenting with what we find in this particular game to take steps for our entire portfolio of games.” ET had reported in November that Zynga was developing a mobile game focused at the India market, in what is a first-of-its kind initiative for the global gaming industry.
The game development studio, which is Zynga's second largest studio outside its headquarters, also manages the entire game development for most of the games across three of the four big genres that Zynga operates. This includes action strategy games, match-three casual puzzle genre and the company’s flagship genre Farmville that comprises of two Web games and two mobile games.
To complement this growth, Zynga is looking to expand the studio in the next year. "We have 350 people in the Bengaluru studio. The studio grew by 20% in this year and we have some massive growth plans in the upcoming year. We are looking for talent in game design, product management, art and engineering," Menon said.
Zynga India country head Deepthi Menon told ET the studio has developed its first mobile game that is “made in India for India”. Called Rangoli Rekha, the game is targeted at the rising number of women mobile gamers in the country.
“We have currently put out the game in the app store for testing, wherein we are testing various metrics and how users are responding to the game. We want to iterate on the game for few more months before the public launch," Menon said. "We are experimenting with what we find in this particular game to take steps for our entire portfolio of games.” ET had reported in November that Zynga was developing a mobile game focused at the India market, in what is a first-of-its kind initiative for the global gaming industry.
The game development studio, which is Zynga's second largest studio outside its headquarters, also manages the entire game development for most of the games across three of the four big genres that Zynga operates. This includes action strategy games, match-three casual puzzle genre and the company’s flagship genre Farmville that comprises of two Web games and two mobile games.
To complement this growth, Zynga is looking to expand the studio in the next year. "We have 350 people in the Bengaluru studio. The studio grew by 20% in this year and we have some massive growth plans in the upcoming year. We are looking for talent in game design, product management, art and engineering," Menon said.
