Shoppers Stop takes a giant digital leap with Amazon tie-up

The deal will help SSL to make inroads into the digital medium through its omnichannel strategy

Ram Prasad Sahu  |  Mumbai 

A re-rating after Amazon picked up an equity stake on Saturday led to a 20 per cent gain for the Shoppers Stop (SSL) stock on Monday. This, coupled with the commercial agreement earlier last week with the world's largest online retailer, will allow Shoppers Stop to sell its products online, enabling the company to expand its presence and earn revenues. The Rs 179.3-crore investment from Amazon for a five per cent equity stake (indicating a four per cent premium over Friday's closing price) will help Shoppers Stop to reduce its overall debt of Rs 885 crore as of FY17 and ...

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First Published: Mon, September 25 2017. 15:37 IST