Earlier this week, Modi had written personalised letters to celebrities, industrialists and noted personalities to enlist their support for the initiative.

A day after the Arvind Kejriwal-Kamal Haasan lunch date on Thursday, superstar Rajinikanth today extended his full support to Prime Minister Narendra Modi's 'Swachhata Hi Seva' movement, adding that "cleanliness is godliness".

"I extend my full support to our honourable Prime Minister Narendra Modiji's Swachhata Hi Seva mission. Cleanliness is godliness," Rajinikanth, who is being wooed by the BJP in Tamil Nadu, tweeted.

Earlier this week, Modi had written personalised letters to celebrities, industrialists and noted personalities to enlist their support for the initiative.