Flipkart Big Billion Days Sale: Record 1.3 Million Smartphones Sold in First 20 Hours

Flipkart's The Big Billion Days sale kicked off on Wednesday offering huge discounts and offers on a number of products, especially in the electronics segment. The sale saw a plethora of smartphones on offer which were attractive enough to rake in massive numbers for the e-commerce giant as it claims to have sold 1.3 million smartphones within the first 20 hours of the sale. This is twice the number of smartphones the platform sold during the same time-frame of last year's Big Billion Days sale. The company also said the numbers sold this time is three times that of the nearest competitor.

"These numbers reinforce our position as the absolute leader in smartphones. What Flipkart offers - the latest phones, the large number of exclusives, affordability measures like No Cost EMI, Buyback Guarantee etc. - are unmatched in the industry. So, when it comes to buying a smartphone in India, there is no other destination and our customers trust us to buy the latest smartphones at the best prices," said Ayyappan Rajagopal, Senior Director, Mobiles at Flipkart.

The company says that the record numbers are largely due to various affordability schemes offered during the sale. It said that 1 in every 4 customers buying a premium smartphone did so via Flipkart's Buyback Guarantee. Additionally, over 80 percent of the entire sales in the premium segment happened through offers like No Cost EMI, Exchange, and Buyback Guarantee.

Flipkart's Big Billion Days Sale will continue till Sunday, September 24. So far, the e-commerce giant has offered discounts across smartphones such as the iPhone 7, Samsung Galaxy S7, and, Xiaomi Redmi Note 4 to name a few. The sale also had price drops for other electronic products such as Apple AirPods, MacBook Air and HP Envy 13.3-inch laptops, Samsung's 24-inch full HD curved LED monitor, Panasonic 40-inch Full HD LED TV, and JBL Cinema SB150 soundbar, among others.

Most of the offers on smartphones and electronics still remain halfway through the sale. Customers can find the Redmi Note 4 (4GB + 64GB) variant at Rs. 10,999, the Mi Max 2 (4GB + 64GB) for Rs. 14,999, the iPhone 7 and Samsung Galaxy S7 are still down to Rs. 39,999 and Rs. 29,990, respectively. The offer on JBL Cinema SB150 soundbar still hold strong at Rs. 10,999 (MRP Rs. 24,990), while the AirPods can still be bought at a sub-Rs. 10,000 price tag. In televisions, you can find the Panasonic 40-inch Full HD LED TV at Rs. 26,999 and VU's 43-inch full HD LED TV for Rs. 22,999.