India’s back-office industry has undergone a shift with technology playing a major role in executing customer service and, in turn, retaining large clients. The sector, which positions itself as business process management (BPM) industry, currently faces dual stress from protectionist policies in chief markets, such as the US, and rising automation. To tackle this, the skills of the future will be around domain specialisation, Keshav Murugesh, chief executive officer of WNS, tells Romita Majumdar. Edited excerpts: While chatbots and automation poised to change the ...
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