Films with messages strike gold at the box office

Aamir Khan and Akshay Kumar prove mettle with didactic movies; others under pressure to perform

Urvi Malvania  |  Mumbai 

One might think that a movie about a husband trying to make a toilet for his wife would not really appeal to an audience seeking entertainment, but Toilet: Ek Prem Katha seems to have rewritten the rules. The Akshay Kumar-starrer has raked in Rs 135 crore since releasing on August 11. And, it is not an exception. Over the past few years, films with some social message seem to be finding favour with audiences — as well as critics — rather than traditional boy-meets-girl romances or dramas. Last year, Pink, starring Amitabh Bachchan and Taapsee Pannu, dealt with ...

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First Published: Sat, September 16 2017. 19:03 IST