British Fashion Retail Brand Simon Carter Marks Its Entry In India

UK Based fashion retail brand Simon Carter has marked its entry in India with the launch of its menswear brand in the country.

The company has launched its exclusive store in Mumbai at Phoenix Market City, Kurla and plans to launch the designer wear menswear brand with 10 Simon Carter exclusive stores across the country by FY 2017-18.

Aditya Birla Fashion and Retail had signed an exclusive deal with the brand last year.

Simon Carter India collection includes shirts and accessories inspired by the everyday Indian life musings - the musical wedding bands, car, the Indian pariah dog, the energy at the railway station, etc.

The complete range, including the India collection is priced between Rs 3,000 – Rs 14,000.

Simon Carter, Founder and Designer, Simon Carter Ltd said, “I believe India suits Simon Carter and Simon Carter will most definitely suit India, with its high quality, witty and eclectic style of dressing for the modern Indian men. My inspiration comes from the world around me and my line for India is hugely inspired by India, its everyday things, places, boundless spirit and its heart-warming people. “

Vishak Kumar, CEO, Madura F&L, Aditya Birla Fashion and Retail Ltd said, “Simon Carter is an iconic menswear brand and we are excited to bring it to our Indian consumers, who have a personal sense of style and appreciate good design, with a perfect blend of British sophistication and quirky expression. The addition of Simon Carter is a part of our strategic intent to grow our international portfolio, significantly contributing in consolidating our position in the affordable luxury space, giving our discerning customers a true taste of high-end fashion.”