Mid-size information technology (IT) services firms have started pushing for digital technology services to remain competitive and achieve higher revenue growth. Mumbai-based $500-million Hexaware Technologies claims it has a dedicated strategy to beat large peers in winning deals using digital service expertise such as customer experience transformation, migration of business operations to cloud, and marketing and sales-force transformation initiatives. “Hexaware’s Shrink IT strategy is centered around taking market share away from larger, legacy ...
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