How Star India plans to make money from mega IPL deal

According to Star India insiders, viewing one IPL match consumes about 1GB (gigabyte) of data

Surajeet Das Gupta  |  New Delhi 

Star India, which has won global broadcasting and digital media rights to the Indian Premier League (IPL) for an eye-popping Rs 16,347 crore for five years, is relying on a twofold strategy to make money from the deal. First, the company is banking on a minimum 10-12 per cent annual increase in its advertising and subscription revenues from television broadcasting backed by a rise in viewership. Second, it is betting big on digital and has targeted to double  the time spent by viewers of IPL matches on digital platforms within a year and grow sharply because of a staggering ...

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First Published: Tue, September 05 2017. 22:26 IST